L’Occitane En Provence, the iconic French beauty brand known for its natural and authentic products, has launched a never-seen experience that will transport, via a disruptive virtual experience, its customers to the heart of Provence, where the brand gets its inspiration.

The edgy concept aims to enhance the customer experience, allowing shoppers to travel to Provence in a convenient yet magical way, at the palm of their hand. Endorsing the beauty of Provence, the new L’Occitane virtual experience is showcasing its retail universe and how the region is linked to its brand roots. “Where innovation meets dreams. We strive to be pioneers in the beauty industry, constantly pushing boundaries to create products that inspire and transform. By embracing innovation, we aim to turn our customers’ dreams into reality, offering them a truly remarkable and unforgettable experience”, Mariana Rodrigues Marketing Director of L’Occitane Middle East.

This experience is developed in partnership with Emperia, a company that develops a cutting-edge virtual store platform, which powers the creation and management of virtual experiences, creating an online retail environment that communicates a brand narrative which extends retailers’ physical presence into the virtual world, leveraging its own unique traits, increasing brand engagement, customers loyalty and ultimately e-commerce results. 

“L’Occitane has always taken a customer-first approach to their products and customer experience,” says Olga Dogadkina, co-founder and CEO of Emperia, “the brand’s work with Emperia has resulted in this new virtual store which puts customers in control and at the centre of their journey; adding a new layer of personalization and a dimension of interactivity to the online shopping experience, which immerses the shopper in the world of L’Occitane.”

Designed to ignite curiosity, and discovery of the L`Occitane brand and its key products and ingredients, the experience includes videos, facts, and interactive content about the brand’s universe, all highlighting the retailer’s best sellers, including skincare, fragrance, and body care, in an interactive and immersive way. 

Explore the Lavender fields on a bicycle, fly on a hot air balloon to Corsica to see the immortelle fields, have a picnic on the Almond Orchards or discover the Shea Butter collection in the African scenery of Burkina Faso. Visiting Provence has never been so easy!

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