For more than 50 years, Zahara Travel has become renowned for demonstrating an entrepreneurial and pioneering approach to corporate travel. This strategy has helped the company gain prominence as a premium service-oriented organization, resulting in winning the “Oman Award for Excellence” in Tourism six times. Thanks to its collaboration with Amadeus, the corporate travel specialist plans to boost its level of automation to deliver an enhanced and more personalized customer service.

Zahara Travel has chosen to implement the latest cloud-based Amadeus Selling Platform, which delivers fast access to a comprehensive range of travel services using real-time connectivity for the most up-to-date inventory and pricing. To benefit customers further, Zahara Travel will deploy Amadeus Productivity Suite, which is a behind-the-scenes set of tools that enable travel consultants to focus on delivering the best customer service rather than the administrative processes that need to be managed. Amadeus Web Services is another key component of the agreement between the two companies.

Gautam Broota, CEO of Zahara Travel and Service Bureau LLC said, “As a pioneer in the Travel and Tourism business in Oman, we strive to offer our customers the most efficient and seamless award-winning service. Our partnership with Amadeus ensures we are using highly advanced products and services that enhance our ability to deliver customer service in a comprehensive and personalized manner. We are excited about the expanded range of solutions included in this agreement as it elevates our offering to the next level for all our stakeholders.”

Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, adds: “Amadeus’ travel solutions will help enhance the services offered by Zahara Travel and is backed by our commitment to support our customers every step of the way to get the travel industry thriving again. Our aim is to help agencies in the region transition to using the latest digital and automated technology that boosts productivity and delivers the best customer experience. We are excited to work with Zahara Travel as we share a common goal in elevating the travel experience for everyone.”

As the travel ecosystem evolves, it is crucial for corporate travel agents to review and potentially upgrade the systems, processes, and tools in place, to keep up with rising consumer demand.

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