The Ritz-Carlton, Dubai Appoints João Ferreira as Director of Sales and Distribution

The Ritz-Carlton, Dubai, JBR’s iconic hotel and a landmark of luxury hospitality, continues to invest in talent and excellence with the promotion of João Ferreira to Director of Sales and Distribution.

With over a decade of experience in sales and marketing across world-class hotel brands, Ferreira has been instrumental in driving commercial success and fostering strong industry partnerships. He has held key leadership positions across multiple Ritz-Carlton properties, most recently as Multi-Property Director of Sales & Distribution at Dubai International Financial Centre. In this role, he led high-performing teams across corporate, group, wholesale, and events segments, spearheading strategic growth and revenue optimization.

Jeroen Elmendorp, General Manager of The Ritz Carlton Dubai said, “We are delighted to see João step into this well-earned role. His leadership, industry expertise, and innovative approach have been invaluable to our team, and we are confident he will continue to drive excellence and growth for The Ritz-Carlton Dubai”

As he steps into this new role, João will continue to drive innovation and elevate the brand’s market position, reinforcing the hotel’s commitment to exceptional guest experiences and sustained growth. His proven ability to foster collaboration, optimise revenue streams, and implement forward-thinking strategies ensures a strong foundation for future success.

João’s career has taken him across Portugal, Spain, and the UAE, providing him with a global perspective on luxury hospitality. A graduate of Escola Superior de Hotelaria e Turismo do Estoril, with further certifications from Cornell University, he remains dedicated to shaping the future of the industry.

For more information, please visit www.ritzcarlton.com/dubai