AURA, the iconic lifestyle destination that made waves with its sky-high debut in Dubai, is expanding its footprint across the Mediterranean. The brand is announcing the launch of AURA Beach Bodrum and AURA Beach Porto Montenegro, both set to open in July 2025. This marks the next exciting chapter for AURA as it evolves into a multi-location lifestyle brand, bringing its award-winning experience from the clouds to the coast.
AURA Beach Porto Montenegro will open along the glistening shoreline, offering uninterrupted views of the Adriatic coastline and superyacht marina. Designed as a laid-back yet luxurious escape, guests can expect AURA’s signature vibe: effortless, stylish, and always memorable.
Also opening in July, AURA Beach Bodrum is nestled in Yalikavak Marina Hotel by Social Living Collection TM, a high energy escape, designed for modern and confident travelers. It’s situated at the heart of the luxurious and fashionable Yalıkavak Marina, with panoramic views of the beautiful colors of the Aegean Sea. A true swimming oasis surrounded by lush greenery, AURA Beach Bodrum offers a socially vibrant atmosphere, while custom-made daybeds will line the beach and pool areas, creating the ideal setting for guests to unwind while taking in AURA’s trademark ambience.
“AURA Beach is the next expression of our vision for the brand. With Yalikavak and Porto Montenegro, we’re creating two destination experiences that translate the essence of AURA into new and beautiful, coastal settings,” said Guillaume Ferraz, Vice President of Daylife, SHG.
With its expansion, AURA continues to shape the future of lifestyle destinations. From sky-high in Dubai to shoreline escapes in Montenegro and Turkey, AURA’s evolution is just getting started.
Follow the journey:
- Dubai: @auraskypool.dubai
- Porto Montenegro: @aurabeachmontenegro
- AURA Beach Bodrum: @aurabeachbodrum