In collaboration with Dubai’s Department of Economy and Tourism (DET), the dnata Travel Group is launching My City Expert which offers residents and tourists a new way to experience Dubai.

Designed to become a user’s dedicated Dubai ‘travel companion’, My City Expert makes it possible to book in real-time a host of more than 1200 tours, attractions, and experiences. Users can also communicate directly with Dubai-based experts for recommendations, or to curate itineraries across top local landmarks or ‘hidden gems’, tailor-made to their needs.

Alongside its online concierge service, My City Expert kiosks are now open in Dubai Harbour to support cruise passengers with tour and attraction bookings whilst docked in the city. Additional locations are set to be announced, as the brand looks to increase its physical footprint in key locations for travellers.

Travellers interested in exploring more of the UAE can also book experiences across the emirates, designed to offer memorable day trips from Dubai.

Hoor Al Khaja, Associate Vice President International Operations, Dubai Corporation for Tourism and Commerce Marketing, commented: “As Dubai continues to witness steady growth in domestic and inbound tourism, we have also seen increasing demand for city tours, attractions and experiences, as residents and visitors are seeking to take in more of the impressive multifaceted destination offering. Our partnership with dnata is focused on supporting travellers specifically in this space, offering them the ultimate platform to book all of the experiences our city can offer, with the added benefit of being able to access and be guided by an extensive choice of travel experts. The Department of Economy and Tourism continues to strengthen its relationships with partners and stakeholders, as we remain committed to ensuring that visitors enjoy the world’s best experiences, whilst prioritising the safety of domestic and international tourists at every stage and touchpoint of their travel journey across the city.”

Alaa AlKhatib, VP of Destination Management, dnata Travel Group, commented: “We are delighted to announce the launch of My City Expert, a home-grown brand set to leverage dnata’s 60 years of experience in the local market to support a new generation of travellers. The market for tours and attractions is growing, and across the UAE’s landscape of world-class experiences, we remain on the pulse of the latest openings and trends. With My City Expert, travellers can book all of their activities in one place, and consult our local team at any time to tap in to their unrivalled knowledge and access the best experiences that the city has to offer.”

My City Expert was developed as part of the dnata Travel Group’s strategic partnership with Dubai’s Department of Economy and Tourism, to become a key distributor of Dubai tours and attractions. Visitors to the Visit Dubai website can also book their Dubai tours and experiences directly through My City Expert

From the extensive My City Expert portfolio, travellers can book a world of Dubai experiences across the following categories: Desert and Outdoors; Cruise and Boat Tours; Waterparks and Theme Parks; Sports; Family-friendly; Sightseeing and Attractions; Arts and Culture; Explore other emirates; and Expo 2020 Dubai – with the portfolio set to grow and evolve on a regular basis, based on latest market and traveller trends.

To find out more on My City Expert, explore the latest Dubai experiences, or make a booking, access To speak to the My City Expert team of local experts, send a message via the dedicated online chat via the website, send a message on WhatsApp to +971 42748926, call 800 MCEXP (62397), or email:

- Advertisement -