Gruppo UNA has announced a prestigious new addition to its most exclusive hotel collection: the stylish Grand Hotel di Parma in Emilia, now known as Grand Hotel di Parma | UNA Esperienze, thereby widening the largest Italian hotel chain’s presence in Italy and marking its debut in Parma. Located in historic Palazzo Vighi, the new affiliate boosts the Group’s total number of properties to 54 while expanding its portfolio in Emilia-Romagna, a key region for the chain.
As Giorgio Marchegiani, CEO of Gruppo UNA, explains: “We are proud to welcome Grand Hotel di Parma | UNA Esperienze into the Gruppo UNA circuit. Besides expanding our presence in a key city and strategic region, Emilia-Romagna, our latest affiliate also enriches our range of exclusive experiences designed for the most discerning travellers. This elegant hotel in the heart of Parma truly epitomises our Group’s core values of hospitality and excellence, particularly the UNA Esperienze brand, offering unique locations and the chance to live in authentic Italian style.”
Instantly recognisable for its impressively elegant exterior, Grand Hotel di Parma | UNA Esperienze is a stunning treasure set in the buzzing landmark district of Oltretorrente, in the heart of Parma. Located in historic Palazzo Vighi and built using the finest materials, it began life in 1913 as the “Royal Surgical Clinic”. Successive renovation projects and its conversion into a prestigious 5* hotel have not affected its original soul, with the splendid architecture of yesteryear remaining intact. The palazzo retains many features that chart its illustrious past: from the majestic staircase that welcomes guests inside, to spacious salons with exquisite vaulted ceilings, not to mention the Carrara marble floors, elegant chandeliers and wooden detailing. Perfectly balancing the historic and the modern with the greatest flair, Grand Hotel di Parma | UNA Esperienze creates a unique experience for visitors. All tastefully furnished and featuring every modern comfort, the 59 rooms and suites enjoy wonderful views over the hotel’s 10,000 m2 gardens, an oasis of peace where guests can take a stroll or seek out a tranquil spot.
The hotel’s dining opportunities include a first-class restaurant, a breakfast room, and dedicated areas for exclusive events. The restaurant’s intimate, stylish ambience, heightened by sweeping, light-filled windows, welcomes guests into an elegant space where care is taken over every last detail, from the choice of ingredients to the way the dishes are presented: the chef’s artistic masterpieces take hotel residents and external guests on an unforgettable gastronomic journey. The sophisticated menus, each accompanied by an impressive wine list, place the emphasis on local produce, respect for the traditions of the region, and an eye for the latest international culinary trends.
Guests who are staying at Grand Hotel di Parma | UNA Esperienze for business have access to a series of meeting and event rooms, where modern style blends with classically elegant surroundings and painstakingly curated details. Complete with all the facilities required for business events, the rooms are bright and welcoming, making them ideal for meetings, brainstorming and small team building sessions. But it doesn’t end here. The stunning grounds framing the hotel provide inspiration for every possible event: book launches, private viewings, themed evenings, small concerts, culinary tastings and experiences, not to mention weddings, ceremonies, cocktails and parties where elegance reigns supreme.
By welcoming Grand Hotel di Parma | UNA Esperienze into the fold, Gruppo UNA has further strengthened its position as the leader in Italy’s hotel sector, providing solutions that satisfy an increasingly sophisticated international clientèle.
