Slaw, the UAE’s favorite homegrown burger brand, is driving forward with ambitious expansion plans, building on its reputation for bold flavors and local authenticity. With five successful locations and over 100 employees, Slaw has become a culinary staple for Emiratis and burger enthusiasts across the nation.
Introducing the New Slaw Food Truck: A Mobile Burger Experience
As part of its ongoing growth, Slaw has launched a brand-new food truck, bringing its signature burgers to Aswaaq Community Mall, Al Barsha South 1, in a fresh, on-the-go format. This marks an exciting milestone for the brand as it continues to innovate and meet the growing demand for convenient dining experiences. For the first time ever, Slaw is introducing combo meals, offering fans the chance to enjoy a delicious burger, fries, and a drink in one convenient package. With a focus on flavor, quality, and convenience, the new food truck experience makes it easier than ever to enjoy everything fans love about Slaw, all served up in a mobile format.
A Journey of Bold Flavors and Unstoppable Growth
Since its founding in 2020, Slaw has established itself as a standout player in the UAE’s casual dining scene. The name ‘Slaw’ itself is a nod to the UAE’s central postal code (337), reflecting its deep-rooted connection to the Emirates. What started as a single location has grown into five thriving branches, including a popular presence in Abu Dhabi. Now, Slaw is setting its sights on even greater expansion, with plans to add six more locations by mid-2025 and to streamline operations with a centralized kitchen for consistent quality across all branches.
The Community Connection
Slaw’s success is deeply tied to its connection with local communities. For instance, the launch of its food truck in Aswaaq Community Mall, Al Barsha South 1 came in response to strong demand from Emirati customers, a testament to the brand’s ability to listen and cater to its audience.
“We’re always focused on what our customers need and how we can make their experience better,” said Andre Westraadt, CEO of Slaw. “Whether it’s through new locations, fresh designs, or innovations like the food truck, we’re committed to delivering bold flavors in ways that truly resonate.”
Commitment to Quality and Flavor
At Slaw, every dish is made fresh in the kitchen each morning, ensuring the highest quality and flavor. By using the finest ingredients and mastering its cooking techniques, Slaw ensures that each dish is indulgent and full of flavor, while keeping the oil and fat content lower. It’s all about serving up rich, satisfying meals that you can feel good about enjoying.
An Emirati Brand with Global Ambitions
Slaw is more than just a burger brand, it’s a culinary movement that proudly carries the UAE’s essence across borders. With five branches across the Emirates and more in the pipeline, Slaw embodies the perfect blend of local authenticity and global aspirations. While each bite reflects the vibrant, tangy, and saucy flavors Emiratis love, Slaw’s unique approach resonates with burger enthusiasts worldwide, positioning it as a homegrown brand destined for international acclaim.
Visit The New Food Truck
Whether you’re a loyal Slaw fan or discovering it for the first time, their latest new food truck is the ultimate destination for burger lovers. With an average spend of AED 50–70, it’s perfect for lunch breaks, weekend outings, or late-night cravings. Follow them on Instagram @slaw.ae for daily updates.
Key Details
- Location: Aswaaq Community Mall, Al Barsha South 1
- Timings: Open daily from 10:00 AM to 2:00 AM
- Average Spend: AED 50–70
- Discover more on Instagram: @slaw.ae
For media inquiries, please contact Lara at lgeadah@cameocomms.me
