The trade and promotion arm of Yas Island targets key source markets including UK, Russia, GCC, China and India

Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, has enrolled more than 7,000 travel agents into its distinguished ‘Yas Expert’ programme – a destination training and certification program for travel professionals and agents. Among the 7,000 enrolled, more than 5,000 travel agents have already received certification and been recognised as a Yas Expert, joining an elite team of specialists with enhanced knowledge of the destination and all it has to offer.

Throughout the pandemic period, Experience Hub has been virtually engaging with travel trade in key source markets including UK, Russia, China, India and GCC, and training them online to assure continuous product knowledge in preparation for gradual market re-openings.

In the GCC, which has seen more than 500 agents enrolled, Yas Expert works with entities such as Seera, Jumbo Travels, Fursan Travel and many more to create Yas Island Brand Ambassadors, a network of people who are able to drive visitation to the island globally.

Commenting on the programme, Liam Findlay, General Manager, Experience Hub said: “Experience Hub continues to show its commitment to global partners by refining and enhancing its valuable trade programmes such as Yas Expert. Our top priority through the travel slowdown has been to support our industry and evaluate how we can improve our offering ready for the travel rebound. We look forward to helping more agents globally to become Yas Experts and showcase a destination like nowhere else”.

Launched in September 2019, the Yas Expert programme includes modules on Yas Island Abu Dhabi’s award-winning attractions, leisure experiences, on-Island stays and itinerary planning.

To learn more or enroll into the Yas Expert destination training programme, please visit

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