Oman Tourism Development Company (OMRAN), the Sultanate’s executive tourism development arm unveiled, the first authorized national online booking and information gateway for Oman’s Travel Trade sector. In its first phase, registration is now open for Travel Trade partners in international markets together with Oman’s travel and tourism players for future bookings.

Envisioned to become a fully integrated digital Travel Trade ecosystem for the Sultanate, will serve four overarching objectives: First, to position Oman as a growing tourism destination to global markets. Second, to increase inbound tourism. Third, to introduce an accreditation process for the Omani Travel Trade stakeholders featured on the platform. And fourth, to boost socio-economic development in Oman.

His Excellency Salim bin Mohammed Al Mahruqi, Minister of Heritage and Tourism said: “The launch of the brand identity of the National Travel Operator ‘’ is an important step that aligns with Oman Vision 2040 and the economic diversification plans. The platform will digitize the local tourism supply chain, in cooperation with our partners, and will become a vital factor in supporting the Sultanate’s vision to increase local and international investments in the tourism infrastructure, in addition to achieving our objective to attract 11.7 million tourists by 2040, of whom 5 million are international tourists.”

His Excellency added, “This platform is also in line with the recovery plan adopted by the Ministry of Heritage and Tourism.”

The launch of comes as the Sultanate rolls out strategic initiatives to reboot the tourism sector and resume tourism activities. As global traveler demands evolve, the portal will offer quality assured packages with instant confirmation, fully supported by destination and partnership specialists. This 360-degree approach ensures the booking process gives Trade Partners, and end consumer confidence, particularly with first time travelers.

Eng. Mohammed bin Salim Al Busaidi, Chairman of OMRAN Group, said: “The launch of the platform is an important step for OMRAN Group to achieve its vision by investing in the tourism sector’s value chain, whilst implementing and activating the tourism distribution strategy that aims to increase the number of inbound tourism to the Sultanate from various major regional and international markets. This also goes hand in hand with the group’s tireless efforts to develop the sector by establishing sustainable projects that contribute to economic diversification. It comes in line with the Group’s unremitting efforts to develop the sector by establishing sustainable projects that contribute to economic diversification. This platform will enhance the contribution of local and international partners through various investment and business opportunities and will work to strengthen strategic tourism and commercial partnerships with the service providers who will benefit from the promising opportunities that the platform will provide.”

“As the executive arm of the Sultanate for tourism development, OMRAN Group will leverage on the potential. The platform will enable business partners and customers to make direct and fast reservations, hence fostering integration between supply and demand.” Al Busaidi added.

It is expected that by Q4 2021, will become an all-encompassing resource for the Travel Trade sector which will seamlessly connect the entire accredited Omani travel supply chain globally. The extended portal will include a live booking engine that allows for easy supply and demand integration with Trade Partners. It will also include information about partnership opportunities and packages which creatively unite the Sultanate’s vast offerings. Informative content and simplified booking tools for flights, transfers, hotels, tours, excursions, restaurants, packages, discounts, incentives and more will be offered by accredited and certified quality suppliers – all of who will be vetted through an accreditation process before being featured.

Developed using cutting-edge technology, will simplify interactions with global travel players including travel agents, tour operators, consolidators, aggregators, and distributors.

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