Troon has appointed the vastly experienced Mounim Ghetreff as Golf Manager at Al Houara Golf Club. Ghetreff boasts more than three decades of experience in a diverse range of roles. With an extensive background of strategic management, and having held CEO positions across Africa and the Middle East, Ghetreff will combine his passion for golf with his remarkable experience to oversee golf course operations.
DJ Flanders, Executive Vice President of Troon International, commented: “In appointing Mounim Ghetreff as the Golf Manager, Al Houara Golf Club have secured a remarkable professional with an abundance of experience across multiple roles. Ghetreff’s strategic leadership and passion for golf perfectly resonate with the club’s vision, instilling confidence that he will propel Al Houara Golf Club to unprecedented success.”
Having served as a general manager and leader of commercial and operational teams, Ghetreff has showcased considerable expertise and effective leadership skills, with his contributions playing a pivotal role in enhancing operational efficiency and fostering revenue growth.
Whilst holding positions as Deputy Managing Director at Golf Hossegor and Managing Director of Vittel Ermitage Golf Club, both in France, Ghetreff has consistently ensured outstanding experiences for members and guests. Under his guidance, Golf Vittel Ermitage underwent a successful revitalization and transformation, improving its operational structure and boosting sales.
A highly qualified individual, Ghetreff graduated with a PhD in physics from Lille University in France, further complemented by a master’s degree in finance from Paris Sorbonne Business School. In addition to these remarkable credentials, Ghetreff also graduated as the valedictorian at the International Academy of Golf Professions.
On his appointment, Mounim Ghetreff, Golf Manager of Al Houara Golf Club, said: “It is an immense privilege to be entrusted with the role of Golf Manager at Al Houara, and I am eager to embark on this exciting journey to provide exceptional experiences and maintain the course to the highest of standards. Returning to my native country of Morocco and actively contributing to the development of golf by broadening the base of practitioners, is a huge honor.”
Al Houara is an intricate 18-hole par-72 golf course designed by Graham Marsh in collaboration with Vijay Singh which has established itself as a premier golf destination around the world, being recognized in GOLF.com’s esteemed Top 100 Golf Resorts in the World. The resort in its entirety boasts 304 rooms with outstanding dining options, offering an exceptional experience to all guests.
To further enhance its operations, Al Houara Golf Club appointed Troon, the leader in golf and club-related leisure and hospitality services, in November 2023 to manage and provide expertise across the agronomy, marketing and operational divisions. Troon International, the international division of Troon, oversees and offers services to resorts across the globe with courses in Europe, the Middle East and the Asia-Pacific region, with a particular expertise in Morocco.
Ghetreff added: “As part of the Troon International family, we have access to a wealth of expertise and resources that will undoubtedly contribute to the success of Al Houara Golf Club. This will provide a strong foundation to build upon and enable us to offer a truly world-class Troon Golf experience.”
“We are excited about the immediate and long-term future for the facility with opportunities present both domestically and internationally. We have already made some quick accomplishments since Troon’s arrival in November including moving into the Academy Clubhouse, building a Golf Cart Barn, and hiring a well-rounded operational team.
“Our next focus includes resort integration with the spectacular onsite Hilton hotel, establishing key domestic partnerships with the Moroccan Golf Federation and Clubs, implementing training to ensure we are delivering the Troon Golf Experience to members and guests not only in our golf course condition but on the operational side also, and attending and conducting key international sales calls to educate the trade on our fantastic product.”
