HUALUXE Hotels & Resorts, part of IHG Hotels & Resorts, has collaborated with SHANG XIA, a lifestyle brand rooted in Chinese culture, to bring cultural heritage and contemporary aesthetics into hospitality experiences. The collaboration will feature a co-branded bath amenities collection and a cultural experience series, combining HUALUXE’s Chinese-inspired hospitality with SHANG XIA’s expertise in contemporary design and craftsmanship.
Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “Since its establishment, HUALUXE Hotels & Resorts has been committed to exploring new ways to bring cultural heritage into contemporary hospitality offerings. We believe the true value of Chinese aesthetics lies in its ability to connect cultural heritage with modern lifestyles. Our collaboration with SHANG XIA reflects a shared vision of bringing together craftsmanship, contemporary design and hospitality to create meaningful moments for today’s travellers.”
Weili Liu, Chief Executive Officer of SHANG XIA, said: “SHANG XIA was founded on the exploration of how traditional craftsmanship can be reimagined for contemporary life. Over the past 16 years, we have continued to explore how modern design can bring craftsmanship closer to everyday life. Our collaboration with HUALUXE Hotels & Resorts reflects a shared vision to integrate traditional artistry into new guest stay. Looking ahead, SHANG XIA will continue to use design as a bridge between craftsmanship and contemporary lifestyles.”
Enhancing the Guest Stay Through Chinese-Inspired Details
Inspired by SHANG XIA’s signature fragrance, HUALUXE Hotels & Resorts and SHANG XIA have jointly created a co-branded bath amenities collection that brings the calming aroma of tea into the guest experience.
Combining a refined fragrance with contemporary design, the collection offers guests a distinctive sensory journey throughout their stay. The co-branded bath amenities collection will gradually roll out across HUALUXE hotels in Greater China from September.
Extending HUALUXE Gathering Through Seasonal Cultural Experiences
The collaboration will also extend to HUALUXE Gathering, HUALUXE Hotels & Resorts’ signature cultural series that immerses guests in authentic Chinese culture through thoughtfully curated collaborations, culinary journeys and social encounters. Together with SHANG XIA, HUALUXE will introduce seasonal offerings across Shanghai, Shenzhen and Beijing from August, featuring bamboo weaving craftsmanship, tea appreciation, Chinese-inspired refreshments and product experiences aligned with seasonal occasions.
Since its establishment in 2012, HUALUXE Hotels & Resorts has been dedicated to creating hospitality experiences inspired by Chinese culture. Today, HUALUXE operates 27 hotels in Greater China, with 20 hotels in the pipeline. The brand continues to bring heritage, contemporary design and modern lifestyles together through distinctive guest offerings.
